The Growth Design Series

Learn How to Scale Products with Design

July 29, 2019 - August 1, 2019
6:00PM – 9:00pm at Multiple Venues
San Francisco, CA

growth metrics

Join us for an after-work mini conference on how to scale your product in an organic and meaningful way.  

Growth is getting a lot of buzz lately. But it's not only because it's a buzz word. It's because it's extremely valuable to a company.

In this series, we'll educate you how to experiment and grow as a product designer or product manager. We'll talk about product activation, metrics, A/B testing, customer journeys, and more.

Our goal:  We aim to increase the talent pool of growth designers and help companies deliver more value to their users.


day 1:  Monday, July 29, 2019  •  6:00pm – 9:00pm

Day 1:  A Primer on Growth Design

Venue:  Instacart HQ, 50 Beale Street Suite 600, San Francisco, CA 94105

We’ll kick off The Growth Design Series with an overview of what growth design is, how to hire a growth designer, skills you need, opportunities, and how great design and an open mindset impacts the success of a company.

lex roman

Lex Roman

Growth Designer
Black Tux

“Practicing Growth Design”

Lex Roman is an advocate for growth designers based out of Los Angeles, CA. She organizes communities for growth design, gives talks, and has worked as a Digital Product Designer for Growth for the last five years. In this presentation, Lex will explain what growth design is, why it matters, and how it differs from core product design.

You’ll also learn:
• How to make a case for your work with analytics
• The step-by-step process to practice growth design
• How businesses can benefit from growth design
• Resources to expand your knowledge and skills

chetana deorah


Product Design Director, Growth
Formerly at Netflix + Scribd

"Leading Design for Growth"

Chetana Deorah is a seasoned leader and builder of high performing product design teams. Her deep expertise is in consumer products and innovation for emerging markets. Most recently as Design Director at Netflix, she led product design for global acquisition & growth.

In her presentation, she will provide a primer on leading design for Growth as it relates to product, people & process. You will also learn:

• What designing for Growth is
• The core essence of Growth UX
• Why there's an emerging focus on Growth Experience Design
• How to hire product designers for Growth UX
• What makes a successful Growth team?

bangaly kabo

Bangaly Kaba

VP of Growth

Fireside Chat with Bangaly Kaba, VP of Growth at Instacart

Bangaly Kaba oversees growth initiatives for Instacart, to build experiences that drive customer acquisition, retention and long-term engagement.

In this fireside chat, we'll talk 1:1 with Bangaly to learn how he structured the growth team at Instacart and makes strategic product decisions at the top level.

Day 2:  Tuesday, July 30, 2019  •  6:00pm – 9:00pm

Experimenting with Data + A/B Testing

Venue:  Thumbtack HQ, 1355 Market Street, San Francisco, CA

On Day 2 of the Growth Design Series, we’ll explore how to use data to inform design decisions.  We’ll cover areas like localization, how to carry ideas into multiple rounds of iterations, and how to define and execute A/B tests.

derek collins

Derek collins

Product Designer, Growth

“A/B Testing and Designing for a Global Audience”

Derek Collins works at Netflix as a Product Designer for Growth.  Over the last year, Netflix has transformed their thinking of how they approach design for a global audience.  In this presentation, Derek will share insights on how Netflix tests and scales design around the world.

You'll learn how to:
• Define hypotheses and evaluate metrics with global data
• Combine quantitative and qualitative research to uncover problems and opportunities
• Uncover local problems in a global marketplace
• Approach to product design for growth from Netflix's perspective

paolo ertero


Product Designer, Growth

"Growth Strategies to Design Successful Products"

As a Product Designer for Growth at Dropbox, Paolo Ertreo combines UX design methodologies with product management techniques to generate new ideas, identify high potential growth opportunities and create new business solutions.

In this presentation, Paolo will cover:
• How to cultivate a growth mindset
• Product frameworks used to meet KPIs
• How to validate ideas efficiently and expedite learnings
• How to run quick iterative experiments to discover opportunities

+ A panel featuring Thumbtack Growth Designers

DAY 3: wednesday, July 31, 2019  •  6:00pm – 9:00pm

User Engagement and How to Build Loyalty

Venue:  LinkedIn HQ, 222 Second Street, San Francisco, CA

On Day 3 we'll talk about how to deliver value to create returning customers, how to define what quality is and use it as a guide to create an exceptional experience, design patterns, and how to measure growth.

Robbie Allan

Robbie Allan

Product Manager

elina lin

Elina Lin

Product Designer, Growth


elina lin

How to Measure Growth

In this talk, Robbie Allan, Product Manager at Intercom, will teach you how to follow metrics for growth. You'll discover how to measure the right kind of engagement to keep the users you already have, know what's possible, and build something that people want.

day 4: Thursday, August 1, 2019  •  6:00pm – 9:00pm

User Activation + Onboarding + Notifications

Venue:  Adobe HQ, 601 Townsend Street, San Francisco, CA

On Day 4, we'll explore how to onboard new customers, show them around your product, educate them on new features, create meaningful notifications, and build habits.  

We are still finalizing the presentation descriptions – stay tuned!

elina lin

Chris Gallello

Senior Product Manager

elina lin

James Finlay

Senior Engagement Product Marketing Manager

elina lin


Product Manager, Growth

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Jobs From Our Sponsors


Thumbtack is hiring a Product Designer and Product Writer.  Apply at

The Creative Cloud Growth team is looking for a Sr. Product Manager who specializes in Growth to join the team in San Francisco. You'll blend qualitative/quantitative insights, marketing and product skills to surface opportunities to the product teams, and run experiments.  Apply here.