Persuasive Design with Andi Galpern

Meet with a Design Mentor & Watch a Talk!

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Part I

Design Mentor Happy Hour

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6:00 - 7:40PM (Doors open at 5:40pm)

• Get feedback on your app or design from handpicked senior designers at the Design Feedback Station
• Mentors will provide 1-1 design feedback in 20 minute increments. This will be speed-dating style and we will have staff timing the sessions.
• Learn, network and make connections.
• Catered, hosted and sponsored by New Relic
• Startups – receive design feedback on your product or marketing design strategy
• Designers – get feedback on your portfolio
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Meet our Design Mentors
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‍Jamie Martin
Sr. UX Designer
Marketo

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Luke Beard
Creative Director
Exposure

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Samihah Azim
Product Design Manager
Bluenose Analytics

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Sophie Xie
Lead Designer
WillCall (acquired)

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Alex Hertz
Product Designer
Gumroad

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Sean Savage
Wearable Designer
Awear

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Derek Bender
Product Designer
Lumosity

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Joshua Sortino
Sr. Product Designer
Teespring

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Pauly Ting
Head of UX
Tigerspike

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Ketan Anjaria
Designer, Developer
Kid Bombay

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Chloë Bregman
Director of Design
OneLogin

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Karyln Neel
Director of UX
StubHub

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Sara Kalinoski
Visual Designer
AKQA

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Josh Wiliams
Senior UX Designer
AKQA

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Alice Lee
Designer, Illustrator
Consultant

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Jenny Ma
Product Designer
YouEye

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Adam Nedelman
Mobile UX Designer
Xoom

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Omar Jalalzada
Lead UI Designer
Tigerspike

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7:45PM

Part II: Watch a Talk
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"Designing to Persuade and Engage"
with Andi Galpern, Founder of Cascade SF

In this presentation, Andi Galpern will teach several persuasive design techniques to understand and influence the behavior of users. Simple modifications to your site can greatly improve conversion rates and keep your audience coming back for more. You will learn how to:

• Improve click-through rates and conversions
• Motivate your audience
• Write effective calls-to-action
• Design patterns to increase sales and reduce the bounce rate
• And more (yes, there is always more!)
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About Andi

In 2008, Andi relocated from South Florida to San Francisco to pursue her dreams. She wanted to live in a world where developers and designers transform ideas into life-changing products.

For the past 8 years, Andi designed various web sites and mobile apps for large corporations, startups and small businesses. Follow @andigalpern on Twitter.

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